Founded in July 1999 and financed by the Hong Kong Cherry Enterprises Company, the firm specializes in producing textile daily necessities. It primarily manufactures baby and toddler daily textile products and their associated accessories, including strollers, car seats, baby carriers, mommy bags, handbags, rocking chairs, high chairs, bed rails, mosquito nets, infant quilt sets, sleeping bags, chair cushions, and other travel and home goods. The products are sold in the United States, Canada, Europe, Japan, South Korea, Australia, domestically, and other regions around the world. The company has long-term collaborations with well-known domestic and international brands and has received high praise from clients. It handles OEM order projects and assists customers with new product development while also managing its own brand's production and sales operations.

The company boasts a well-structured organization and a rigorous management system, with a strong focus on quality. Having passed ISO 9001 certification in 2001, it has continued to improve and build a comprehensive quality management system. The firm pursues professionalism, honesty, and reliability, with thorough service, and is dedicated to becoming a renowned branded factory.

In 2014, a new factory was established, covering more than 20 acres. The workshop is spacious and comes fully equipped with environmentally friendly air conditioning and other facilities; the dormitory is designed with smaller rooms for comfort, brightness, and good ventilation; greenery accounts for over 40% of the factory area, with orderly paths and lanes, creating a garden-like working and living environment for the staff; and recreational facilities such as a basketball court, badminton court, and entertainment rooms enrich the employees' leisure time.